A Website That Only Stocks Products That Last A Lifetime


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Categories: Gadgets


Tara Button surveys her kitchen and points at her Le Creusetcasserole dish on the drainer. ‘That’s what gave me the idea’, she says. ‘I thought to myself one day last year when I was washing up, I will have this for life – wouldn’t it be great if everything else in my kitchen was like that? You buy it once and you never have to buy it again.’

Once I heard the premise behind Buy Me Once, I couldn't believe the website didn't already exist. Tara Button, the webshop's founder, couldn't either. She was working in advertising, and one of her clients was Le Creuset, the famous maker of ceramic cookware that has a lifetime guarantee. She got a cooking pot from the company and she thought, "Why aren't there more things like this?"


Then she figured there must a place online to find more things in other categories that shared the same principles as Le Creuset. She searched and searched and couldn't find a site where all types of products built to last were vetted and sold.

"I tried hard to ignore the idea, but it wouldn't go away," Button told me. "It kept on coming back up in my head. When I would read the news about the environment and about the waste we produce, I felt almost sick. I would get this visceral, itchy feeling inside that told me: 'You can do something about this.' I finally got to the point where I was like 'I have to make this site.'"

Button jumped into entrepreneurship and started building the Buy Me Once site after work and late into the night. She finally quit her day job in late January to dedicate herself full-time to the site, and she has already gotten a lot of attention from shoppers and the media. Right now, most of the site is available to shoppers in the U.S. and U.K., and she's working on getting every item available from each country.

As a longtime fan of stuff that lasts, I was curious to learn how this project came together, and Button filled me in on how she made her vision happen.


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