Extreme Sheep Herding LED Art (Video)

Categories: On The Farm

Back in 2009 Samsung to promote their products decided to do it using sheep and border collies. So they took to the hills of Wales armed to the teeth with sheep, LEDs and a camera, ready to create a huge amazing LED display. Of sorts. The results were amazing!

It first went viral in 2009 when it was produced by The Viral Factory for a Samsung advert for a range of new TVs.

And while there is plenty of post-production in the video, much of what you see actually happened. The sheep were wearing jackets covered in lights, for a start.

The video’s director, James Rouse, told Studio Daily: “It’s real - we were using real shepherds and real sheepdogs, and a lot of it was achieved in camera.”

“It was always our ambition to achieve most of it in camera. We even had the Welsh shepherding champion – in terms of shepherding, that’s one of the biggest claims you can make. What he was able to pull off for us, his control of his dogs, was phenomenal.

“There is, categorically, no sheep in there that wasn’t filmed in camera. I can put my hand on my heart and tell you that. I’ll get my mother involved if necessary.”

Rouse worked on the back story of the BaaaStuds.

He said: “The general consensus is that it’s a group of shepherds who got together and did this out of their own personal passions. Yeah, they might have been helped out by computers and, yeah,Samsung seems to have paid some money for it – but who cares?”

And his team came to Wales to find their location and stars.

“We made inquiries to find the best shepherds around. They look great because they’re the real deal,” he said.

“We shot for two days. They were amazing – they gave everything they had to it.

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